About us

My Self-Love Supply was founded in April 2019 as a mental wellbeing platform on a mission to provide support and resources to practice self-care on a mental, emotional and physical level. The impact that self-care can have on our mental wellbeing is often overlooked but we are here to change that. Over the past four years, My Self-Love Supply has grown to inspire a vibrant community of 3 million people around the world through a daily dose of mental health reminders, self-care tips, and healthy living motivation.

Our values

  • Support: We are on a mission to inspire everyone in our community to practice moments of self-care. Follow us on Instagram for our daily tips and reminders.
  • Resources: We aim to share valuable insights and powerful stories through our blog. We also partner with incredible platforms and brands that share our mission. 
  • Community: We work hard to provide a safe space for our community to flourish, where important conversations on mental health and wellbeing can happen.

 Meet our founder


Hi! My name is Sofia.

I have always been deeply passionate about self-care and the “small” things that we can do to look after ourselves better, improve our mental health, and ultimately have a real impact on how we live our lives on a daily basis. This is how the idea for My Self-Love Supply was born.

I am originally from Italy and I moved to the U.K. 6 years ago. I am 25 years old and I am currently studying MSc in Clinical Psychology at the University of Southampton.

If you want to connect with me, you can follow me at @itsofiaelena, where I share all about the things I am doing that are helping me on my own self-care journey. Feel welcome to come say hi!